Hada Labo Arbutin Lotion Campaign: Behind The Scenes

A few months back, I was approached to be part of the Hada Labo Bright Skin campaign for their Arbutin lotion. The campaign is finally out, and as part of the campaign there's a little page that shows my experience with the Hada Labo Arbution Lotion. For those who prefer Youtube, the video is also uploaded there too! I thought I'd just share a bit of some of the cool stuff I experienced being part of the campaign!

Screenshot from the Hada Labo website (Source)

The campaign celebrates 5 years of Hada Labo Arbutin Lotion (which I've reviewed before), and in line with that, the brand was looking for 5 real users of the product who had used the lotion for 1, 2, 3, 4 and 5 years respectively, and also 5 different types of people (e.g. corporate types, active types, creative types, and so on). I was approached because the brand actually found me through my instagram profile because I uploaded some photos of their products, and had tagged the brand. Since this was a campaign featuring real users, I was not paid for my participation in the campaign, and my part in it was not scripted either.

Behind the scenes: With makeup artist Danny Kong at the photoshoot (Disclaimer: This particular photo has a filter from my iPhone because it was on the wrong filter setting when I took it, but all other photos in this post are not filtered!)

I was approached to be the 2-year user, and the corporate warrior/office worker type, which I am in real life. But because I was also uncomfortable with talking too much about my job in real life, we also discussed focusing on my personality as a fairly analytical person, with my blog as an example of that analytical ability extended to evaluating products and skincare. I do mention my field in brief in the video, but it's not the focus of the video. So I was very happy that I wasn't shoved a script in my face and told to recite it, and that they were able to take into consideration my concerns and desire for (some) privacy.

Behind the scenes: With makeup artist Danny Kong at the videoshoot

After that, I was brought on to do the photoshoot and videoshoot for the campaign. And I took some behind-the-scenes photos, which I thought I'd share with you guys. They're all taken with my iPhone, and I didn't take that many, because I didn't want to interrupt the work that was going on, or get in anyone's way, so for the most part, I waited until there was some downtime, then quickly took a shot or two on my iPhone. But, I think I took enough photos to give you a sense of the entire process!
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