Shu Uemura Eyeshadow Swatches, First Impressions: New Shades! Part 1

Shu Uemura is launching 41 new eyeshadow shades as part of their "Colour Atelier" campaign in July. Yes, you heard it right, 41! This will give a total of almost 100 shades of eyeshadow for you to choose from, depending on your location - I believe Singapore gets 41 out of 43 new shades, to give a total of just under 100, but other countries may get the full 100 shades. Of course, Shu Uemura's eyeshadows are something of a makeup cult product, so this is pretty exciting news. Even back when I first got into beauty, they were already touted as one of the brands of eyeshadow that were a must-try for their great pigmentation, multiple finishes, and smooth textures. So, with that in mind, I knew I absolutely had to swatch the new shades being launched!

So, being the obsessive swatcher I am, I basically spent two hours swatching all the 41 shades that were launching here in Singapore, both for myself, as well as for you guys! (You might have seen some of this on my snapchat - I'm musicalhouses there too.) I'm told the eyeshadows are reformulated as well, although to be honest during the swatching session, I couldn't really tell that much of a difference. Which is just as well, because the old textures were already great as they were.

I'm swatching the first 3 rows of the shades laid out above, and the last 3 rows will be in part 2. So, if you're into bright shades, these are all swatched in this post! I swatched these in indoor lighting, and I've done my best to get them as colour-accurate as can be, and I do think the swatches turned out decently! Anyway, without further ado, let's get down to swatching!
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