Etude House Precious Mineral Moist Any Cushion Swatches and First Impressions

Etude House's Precious Mineral Any Cushion line of BB Cushions is one of their most popular products, and in November last year, the brand introduced the Etude House Precious Mineral Moist Any Cushion - yes, the word "Moist" indicates that this is a new line to the BB cushion range, and the line is new. The Moist Any Cushion is supposed to give you the dewy, moist-looking finish favoured by so many Kbeauty looks, and also, according to Etude House, contains some skincare ingredients too.

Etude House Moist Any Cushion: A new addition to the Precious Mineral line of BB Cushions

Just so you aren't confused, the "regular" line of Precious Mineral Any Cushion is just called "Precious Mineral Any Cushion", and is the original BB cushion launched by Etude House. To this range, Etude House added the Precious Mineral Magic Any Cushion in 2014 (the "Magic" word denoting the line), and these were basically colour-correcting primers/bases in BB cushion form, which I had swatched and reviewed before. And in 2015, Etude House added the Precious Mineral Pearl Aura Any Cushion, where the "Pearl Aura" is supposed to denote a nice, dewy "pearl-like" finish, reviewed before too. So as you can see, although the products are different, they do have similar names, and if you're new to the brand, it can get a tad confusing!


Etude House Precious Mineral Moist Any Cushion: The 3 shades in the Moist Any Cushion line
Given that Etude House already has a "Pearl Aura" BB cushion to help give skin a dewy finish, I was curious as to why they launched a "Moist" BB cushion. Wouldn't it be a bit of a duplication? So, the other day when I was in store, I got some swatches of the Precious Mineral Moist Any Cushion, and although it's a little overdue, I guess it's better late than never to share these swatches!
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