For those who are not sure what a "lip tattoo" is, it is not actually permanent makeup. It is basically a lipstain that comes in a thick gel that dries down to a film. You basically apply the gel onto your lips, wait for it to dry down (5 - 10 minutes mostly), and peel it off, to reveal the stain on your lips. The stain is less intense than the original colour, but if you leave the stain on longer, then you'll get a stronger colour on your lips. Other Kbeauty brands also have such products, under varying names - some call them lip tattoos, some call them lip packs, and so on. Just think of them as peel-off lip stains! These types of peel-off lip tattoos are getting really popular here lately, and I guess it's just a matter of time consumers in the West will catch on too.
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